In this article, we look further into the development journey of a new smart packaging solution, designed in-house, while integrating the inputs from several stakeholders throughout the process, from concept to the final consumer experience.
The new Mouthwash EVOLUTION, a staple product for oral care all over the world. The mouthwash was invented in 1879, but its popularity has grown exponentially by the 1930’s and 1950’s, and for that reason, the usual rectangular shaped bottle, with a light blue liquid and an elongated cap that serves as a measuring cup is part of both our collective memory and daily hygiene. Despite the familiarity of this well-known household item, a closer look into this bottle and cap combo will reveal the need for advanced technological thinking applied to promote a ecofriendly, fully functional performance undergoing industrial processes and convenient usage at home.
It all starts with extensive market research, which has pointed out to a resource efficient bottle that can be lighter, presenting a differentiated and modern aesthetics that features fluid lines, that contribute to a sturdy bottle, with an ergonomic grip. Our Research & Engineering team has created the EVOLUTION Mouthwash line inspired by this organic and innovative design, a family that begins with three different size options 250ml, 500ml and 1L, which can be manufactured with recycled and recyclable resins (RPET, PET, PLA, Bio based Plastic).
With this new design our team managed to get a 14% to 20% lighter solution when compared with industry standards. And also the possibility to easily increase weight due to customer filling/packing line specifications.
We have been discussing the bottle, but when talking about the mouthwash container, we also need to consider the mouthwash closure solution. Over time, the measuring cup placed on top of the cap, has been replaced by a closure that can perform as a 20ml measuring cup that safely closes the bottle, and allows simultaneously to use a specific dosage of the product. Keeping in mind the process efficiency, the consumer experience and reducing waste created by a tamper evident shrink band, our proposal is an elegant tamper evident cap, that doubles as a 20ml measuring cup, offered in an array of standard colors, from the classic white, a neutral black or lilac for a more whimsical mood.
The closure and cap combo of the EVOLUTION Mouthwash line is the smart packaging solution all cross the supply chain and will present itself to impress in a commercial shelf, or e-commerce display.
